I totally noticed it too. I grabbed my boyfriend by the arm last night when I saw two in a row...and was like "see...I told you...it's the Christmas season!! yay!"
He said, in a very sweet way "I can honestly say...I would have never expected you to be this excited about Christmas." He wasn't meaning it as a put down, we just haven't been together that long...but he's about to experience fully how Christmas Crazy I am.