The marketing company I work for is doing a promotion for a Christmas site Macy's put together. It's really cute and encourages everyone to get in the holiday spirit. You can Santa yourself or print out special Christmas paper to write a letter to Santa Claus. Macy’s will be collecting the letters to Santa in a special letterbox at all Macy’s stores.
For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation. The Believe Meter will measure America’s belief, based on our collective spirit – including the amount of letters received and other current events that reflect the season’s generosity.
The link to the website is: http://www.macysbelieve.com/#/YesVirgin ... mmunityact
It really expresses the true meaning of believing!